Chart: Instagram Post Engagement Rates

Carousel posts are offering brands flexibility in their marketing on the popular social media platform and producing great results, with an average engagement rate higher than both images and videos.

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Chart: Instagram Story Reach Benchmarks

With more than half of Instagram’s 1 billion-plus users consuming Stories daily and average Story completion rate rising from 73% in 2018 to 87% in 2020, it’s no wonder that brands are turning to the feature to gain reach and engagement.

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