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Posts Tagged ‘Social Media ROI’

Social Media ROI [INFOGRAPHIC]

By David Erickson | July 8, 2018
Infographic: Social Media ROI

This infographic from MDG illustrates the many factors that go into measuring the return on your social media marketing investment.

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Top Social Media Marketing Challenges [CHART]

By David Erickson | October 6, 2016

Social marketers in North America still find measuring ROI to be their toughest challenge.

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Enterprise Use Of Social Media Marketing, September 2014 [CHART]

By David Erickson | October 15, 2014

7 in 10 senior leaders managing or overseeing digital or social marketing at enterprise (at least $1 billion in revenues) companies in the US and Western Europe say that senior management believes in the value of social marketing.

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CMOs' Perception Of Their Social Media ROI, September 2014 [CHART]

By David Erickson | October 8, 2014

The challenge of how to prove marketing’s value has been hounding CMOs as they come under increasing pressure to demonstrate their impact, with this being one of CMOs’ key concerns this year.

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Brands' Top Challenges Using Twitter, March 2014 [CHART]

By David Erickson | March 21, 2014

While measuring ROI is a challenge, 65% of those surveyed agree that Twitter is an effective marketing tool. Still, close to one-third are undecided.

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Changes In Twitter Ad ROI, December 2013 [CHART]

By David Erickson | December 25, 2013

Roughly 6 in 10 marketers advertising on Twitter expect their Twitter ad budgets to increase either significantly (12.1%) or modestly (47.1%) over the next year.

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Characteristics Of Socially Devoted Companies, August 2013 [TABLE]

By David Erickson | August 8, 2013

76% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver, and 71% believe the customer service they provide via social media is a cost-saver.

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The Super Bowl & Social Ads [INFOGRAPHIC]

By David Erickson | February 14, 2013

This infographic illustrates that of the 20.9 million Super Bowl XLVII-related tweets sent during the game, nearly 30% were about the ads.

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Business Value Of Social Media Use [CHART]

By David Erickson | August 15, 2012

Among the 79% of businesses using social technology, 61% say they have attained measurable business value through their use.

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Embracing Online Culture [INFOGRAPHIC]

By David Erickson | August 15, 2012

J6 Design designed this infographic that offers seven reasons you should embrace online culture.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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