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Posts Tagged ‘Social Media Monitoring’

Managing Social Media Criticism [INFOGRAPHIC]

By David Erickson | July 11, 2020 | 0
Infographic: Managing Social Media Criticism

This infographic from Digital Giants illustrates seven steps you can take to address criticism directed at you on social media.

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Top Digital Marketing Skills [CHART]

By David Erickson | August 10, 2017
Chart: Top Digital Marketing Skills, 2017

Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.

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Top Social Media Marketing Challenges [CHART]

By David Erickson | October 6, 2016

Social marketers in North America still find measuring ROI to be their toughest challenge.

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Top Types Of Social Media Monitoring Tools, March 2015 [CHART]

By David Erickson | October 6, 2015

Social media professionals used an average of three social media tools to report on and analyze such efforts.

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Top Challenges With Social Media Marketing By Company Size, March 2015 [TABLE]

By David Erickson | October 6, 2015

Nearly nine in 10 US companies with 100-plus employees will use social media for marketing purposes this year.

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Types Of Data Small Businesses Use, November 2014 [CHART]

By David Erickson | December 29, 2014

Almost 8 in 10 small businesses surveyed are using data to make smarter decisions and another 8% wish they were.

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Top Ways Social Media Provides Enterprises Value, October 2014 [CHART]

By David Erickson | December 14, 2014

Almost 9 in 10 enterprise organizations agree that their social media presence is important to stay competitive.

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Time Investment In Social Media Marketing By Activity, May 2014 [CHART]

By David Erickson | June 3, 2014

The largest share by far (60.1%) identified content development as the most time-intensive activity, an unsurprising result.

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Effective Channels For Engaging & Attracting Small Business Customers, October 2012 [CHART]

By David Erickson | April 10, 2013

77% said the site was well-suited both to engaging existing customers and attracting new ones.

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Social Media Spending Increases, 2012 To 2013 [CHART]

By David Erickson | December 18, 2012

39.6% of business executives worldwide planned to boost Facebook marketing spending next year, 23.3% planned to spend more on Twitter & 14.9% on Pinterest.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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