Posts Tagged ‘Social Media Advertising Budgets’

Seven in 10 respondents said they would spend between 1% and 10% of their online budget on social ads, suggesting that for most it is a present, but not a dominant part of the marketing mix.

64% of US advertisers planned to increase their paid social media ad budgets this year, with just 2% saying they intended to spend less money in 2013 than they did in 2012 on paid social ads.

64% of US digital marketing and media professionals will be increasing their paid social media advertising budgets this year, primarily by modest amounts.