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Posts Tagged ‘Social Media Advertising Budgets’

Percent Of Online Budget Allocated To Social Advertising, October 2012 [CHART]

By David Erickson | February 25, 2013

Seven in 10 respondents said they would spend between 1% and 10% of their online budget on social ads, suggesting that for most it is a present, but not a dominant part of the marketing mix.

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Change In Social Media Ad Budgets In 2013 [CHART]

By David Erickson | February 25, 2013

64% of US advertisers planned to increase their paid social media ad budgets this year, with just 2% saying they intended to spend less money in 2013 than they did in 2012 on paid social ads.

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Perceptions Of Social Media Ad Effectiveness, January 2013 [CHART]

By David Erickson | January 31, 2013

64% of US digital marketing and media professionals will be increasing their paid social media advertising budgets this year, primarily by modest amounts.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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