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Posts Tagged ‘Social Logins’

Social Logins Trends, Q1 2012-Q2 2014 [CHART]

By David Erickson | July 23, 2014

After 6 consecutive quarters of shrinking market share, Facebook’s share of social logins increased by 1.5% points to roughly 44% in Q2.

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Social Media Tools & Features Used By US Omnichannel Retailers, Q1 2014 [CHART]

By David Erickson | May 26, 2014

94% of US omnichannel retailers had a Facebook page, and 81% had a Like button on product pages, allowing customers to share a particular item of interest.

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Social Login Trends, Q1 2012 – Q1 2014 [CHART]

By David Erickson | May 7, 2014

Google’s share of social logins grew to 38% in Q1 2014, marking its highest point in 3-and-a-half years.

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Social Login Preferences, Q2 2011-Q4 2013 [TABLE]

By David Erickson | February 13, 2014

45.1% of social networkers worldwide entered their Facebook IDs when using social sign-in—the highest percentage.

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Social Login Trends, Q1 2012 – Q4 2013 [CHART]

By David Erickson | January 7, 2014

Google’s share of social logins grew 2.5% points quarter-over-quarter to reach 35.4% in Q4 2013, marking its highest point in 3 years.

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Global Social Login Preferences For Entertainment & Gaming Sites, Q2 2011-Q3 2013 [CHART]

By David Erickson | October 23, 2013

62% of visitors to entertainment and gaming sites preferred using a Facebook sign-in, while only 20% favored Google.

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Social Logins Preferred For B2B Sites, Q4 2012-Q3 2013 [CHART]

By David Erickson | October 23, 2013

Among visitors to business-to-business sites, LinkedIn was just as likely to be preferred as Google in Q3 2013, although both trailed Facebook.

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Preferred Social Logins, Q2 2011-Q3 2013 [TABLE]

By David Erickson | October 23, 2013

Facebook was the overall favorite among users who wanted social identification, named by 44.9% of respondents.

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Social Login Market Share, Q1 2012 – Q3 2013 [CHART]

By David Erickson | October 9, 2013

Facebook’s leading share slipped a point to 45%, a figure now 9% points lower than its majority share in Q3 2012.

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Preferred Social Logins For Retail Sites, Q1 2011 – Q2 2013 [TABLE]

By David Erickson | July 29, 2013

Google seems to be keeping hold on a solid third of the market for sign-ins.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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