Social Logins Archives - e-Strategy Trends

Chart: Most Valuable B2C Customer Identification Data

B2C decision-makers are more likely to see customers’ email addresses as valuable than their phone numbers or social logins.

42% of marketing professionals said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.

Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.

Facebook, which in Q4 2014 looked in danger of surrendering its lead in social logins to Google, has widened the gap again in Q1.

Just 56% of news organizations’ mobile sites featured social sharing buttons on their homepage.

Google’s market share of overall social logins increased by 6% points quarter-over-quarter to reach 40% in Q4.

After having closed the social login share gap with Facebook to less than 5% points in Q1, Google now sites 12% points back.

After having closed the social login share gap with Facebook to less than 5% points in Q1, Google now sites 12% points back.

Facebook was the primary social network ID used for social logins, at 56% of social networkers worldwide.

77% of US internet users ages 18 to 55 had signed in to sites or apps via social login, up from 45% in 2012.