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Posts Tagged ‘Social Logins’

Email Is The Most Important Piece Of B2C Data [CHART]

By David Erickson | July 26, 2017
Chart: Most Valuable B2C Customer Identification Data

B2C decision-makers are more likely to see customers’ email addresses as valuable than their phone numbers or social logins.

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Most Effective Email List-Growth Tactics [CHART]

By David Erickson | July 17, 2017
Chart: Email List-Growth Tactics

42% of marketing professionals said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.

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Effective Email List Growth Tactics [CHART]

By David Erickson | May 19, 2017
Chart: Email List Growth Tactics

Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.

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Social Login Trends, 2012-2015 [CHART]

By David Erickson | June 3, 2015

Facebook, which in Q4 2014 looked in danger of surrendering its lead in social logins to Google, has widened the gap again in Q1.

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Mobile Website Features Of Top News Organizations, November 2014 [CHART]

By David Erickson | January 18, 2015

Just 56% of news organizations’ mobile sites featured social sharing buttons on their homepage.

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Social Login Market Share, 2012-2014 [CHART]

By David Erickson | January 17, 2015

Google’s market share of overall social logins increased by 6% points quarter-over-quarter to reach 40% in Q4.

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Social Login Use By Network, 2012-2014 [CHART]

By David Erickson | December 3, 2014

After having closed the social login share gap with Facebook to less than 5% points in Q1, Google now sites 12% points back.

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Social Login Trends, 2012-2014 [CHART]

By David Erickson | November 30, 2014

After having closed the social login share gap with Facebook to less than 5% points in Q1, Google now sites 12% points back.

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Primary Network Used For Social Logins, Q3 2014 [CHART]

By David Erickson | November 21, 2014

Facebook was the primary social network ID used for social logins, at 56% of social networkers worldwide.

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Why People Sign Into Sites Using Social Logins, July 2014 [CHART]

By David Erickson | November 21, 2014

77% of US internet users ages 18 to 55 had signed in to sites or apps via social login, up from 45% in 2012.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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