Social Graph Archives - e-Strategy Trends

Personalization's Effect On ROI, December 2014 [CHART]

By David Erickson | December 30, 2014

Almost 6 in 10 company marketers agree that the ability to personalize content is fundamental to their online strategy.

The Engagement & ROI Of Personalization [CHART]

By David Erickson | June 29, 2012

Although social graph data is the type of information used by the fewest digital marketers to personalize the online experience, the vast majority who use this data report a high impact on ROI and engagement