Posts Tagged ‘Social Commerce’
Frequency Of Pinterest Users' Online Purchases By Category, March 2015 [CHART]
In Q1 2015, Pinterest accounted for the second-highest share of social media-driven site visits in North America, at 19.0%.
Read MoreMost Influential Pinterest Categories For Purchase Decisions, March 2015 [CHART]
There will be 47.1 million US Pinterest users of all ages this year, representing 26.1% of social networkers.
Read MorePsychology Of Social Commerce [INFOGRAPHIC]
This infographic illustrates six dynamics of the psychology of social commerce.
Read MoreAmount Millennials Spend Via Social Commerce, Fall 2014 [CHART]
Nearly three-quarters of Millennials spent $49 or less when buying something via Twitter, compared with 54% who said the same about Facebook.
Read MoreAttitudes Toward Social Commerce By Age, August 2014 [TABLE]
Despite many showing a desire for security around social purchases, about one-quarter of respondents said they wouldn’t hold back from buying via social.
Read MoreFactors That Would Increase The Likelihood Of Social Commerce, August 2014 [TABLE]
Just 5% of US adult internet users had made a purchase on a social network such as Facebook, Twitter or Pinterest.
Read MoreSocial Commerce Prompts, September 2014 [CHART]
Only 5% of American adults have made a purchase on a social media site (11% among 18-34-year-olds), although 20% would consider doing so (33% among 18-34-year-olds).
Read MoreSocial Media's Purchase Influence, August 2014 [TABLE]
Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%).
Read MoreAverage Order Value By Social Channel, Q1 2013 vs Q1 2014 [CHART]
Social traffic to e-commerce sites continues to underperform relative to search traffic but is gaining in some key areas.
Read MorePercent Of eCommerce Customers Driven By Social, Q1 2014 [CHART]
43% of US omnichannel retailers said less than 1% of online shoppers coming from a social network made a purchase while visiting the site.
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