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Posts Tagged ‘Social Commerce’

Frequency Of Pinterest Users' Online Purchases By Category, March 2015 [CHART]

By David Erickson | August 26, 2015

In Q1 2015, Pinterest accounted for the second-highest share of social media-driven site visits in North America, at 19.0%.

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Most Influential Pinterest Categories For Purchase Decisions, March 2015 [CHART]

By David Erickson | August 26, 2015

There will be 47.1 million US Pinterest users of all ages this year, representing 26.1% of social networkers.

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Psychology Of Social Commerce [INFOGRAPHIC]

By David Erickson | July 9, 2015

This infographic illustrates six dynamics of the psychology of social commerce.

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Amount Millennials Spend Via Social Commerce, Fall 2014 [CHART]

By David Erickson | February 6, 2015

Nearly three-quarters of Millennials spent $49 or less when buying something via Twitter, compared with 54% who said the same about Facebook.

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Attitudes Toward Social Commerce By Age, August 2014 [TABLE]

By David Erickson | November 2, 2014

Despite many showing a desire for security around social purchases, about one-quarter of respondents said they wouldn’t hold back from buying via social.

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Factors That Would Increase The Likelihood Of Social Commerce, August 2014 [TABLE]

By David Erickson | November 2, 2014

Just 5% of US adult internet users had made a purchase on a social network such as Facebook, Twitter or Pinterest.

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Social Commerce Prompts, September 2014 [CHART]

By David Erickson | October 8, 2014

Only 5% of American adults have made a purchase on a social media site (11% among 18-34-year-olds), although 20% would consider doing so (33% among 18-34-year-olds).

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Social Media's Purchase Influence, August 2014 [TABLE]

By David Erickson | August 28, 2014

Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%).

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Average Order Value By Social Channel, Q1 2013 vs Q1 2014 [CHART]

By David Erickson | June 27, 2014

Social traffic to e-commerce sites continues to underperform relative to search traffic but is gaining in some key areas.

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Percent Of eCommerce Customers Driven By Social, Q1 2014 [CHART]

By David Erickson | May 26, 2014

43% of US omnichannel retailers said less than 1% of online shoppers coming from a social network made a purchase while visiting the site.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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