Posts Tagged ‘Social Business’
CEOs' Most Strategically-Important Technologies, January 2015 [CHART]
Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization.
Read MoreValue Of Social Business To Organizations, July 2014 [CHART]
Almost 6 in 10 B2B respondents agreed that social business has positively affected their organization’s business outcomes.
Read MoreCompany Elements That Have Changed Due To Social Business, Spring 2013 [TABLE]
The primary way social media has advanced the customer-company relationship has been to increase visibility with prospects, cited by more than 90% of respondents.
Read MoreRise Of Social Business Use In Companies, 2012 [CHART]
Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012.
Read MoreCompanies That Have KPIs To Track Their Digital Transformation, 2013 [CHART]
While 26% of respondents said their company had set key performance indicators (KPIs) to measure return on investment, 57% had not, and 17% simply did not know.
Read MoreCorporate Cultural Barriers To Digital Transformation, 2013 [CHART]
Fifty-three percent of respondents said the top cultural barrier to digital transformation was competing priorities.
Read MoreImportance Of Social Business By Organizational Area, July 2013 [CHART]
Social business is most important to marketing, branding, and reputation management, but customer service and audience engagement isn’t far behind.
Read MoreOrganizational Social Integration Rankings, July 2013 [CHART]
This year, 36% of the 2,545 respondents from 25 industries and 99 countries said that social business is very important to their business today, double last year’s 18% ascribing that level of importance.
Read MoreCustomer Insights Via Social Media, January 2013 [CHART]
4 in 5 marketers said they plan to use customers’ social media data to drive marketing campaigns in other channels this year.
Read MoreBrand-Connected Consumers' Attitudes Regarding Social Feedback, January 2013 [CHART]
8 in 10 consumers digitally engage with brands, while one-quarter are brand-connected consumers who both post to and about brands online at least once a week.
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