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Posts Tagged ‘Social Business’

CEOs' Most Strategically-Important Technologies, January 2015 [CHART]

By David Erickson | January 27, 2015

Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization.

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Value Of Social Business To Organizations, July 2014 [CHART]

By David Erickson | August 4, 2014

Almost 6 in 10 B2B respondents agreed that social business has positively affected their organization’s business outcomes.

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Company Elements That Have Changed Due To Social Business, Spring 2013 [TABLE]

By David Erickson | November 19, 2013

The primary way social media has advanced the customer-company relationship has been to increase visibility with prospects, cited by more than 90% of respondents.

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Rise Of Social Business Use In Companies, 2012 [CHART]

By David Erickson | November 12, 2013

Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012.

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Companies That Have KPIs To Track Their Digital Transformation, 2013 [CHART]

By David Erickson | November 4, 2013

While 26% of respondents said their company had set key performance indicators (KPIs) to measure return on investment, 57% had not, and 17% simply did not know.

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Corporate Cultural Barriers To Digital Transformation, 2013 [CHART]

By David Erickson | November 4, 2013

Fifty-three percent of respondents said the top cultural barrier to digital transformation was competing priorities.

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Importance Of Social Business By Organizational Area, July 2013 [CHART]

By David Erickson | July 26, 2013

Social business is most important to marketing, branding, and reputation management, but customer service and audience engagement isn’t far behind.

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Organizational Social Integration Rankings, July 2013 [CHART]

By David Erickson | July 25, 2013

This year, 36% of the 2,545 respondents from 25 industries and 99 countries said that social business is very important to their business today, double last year’s 18% ascribing that level of importance.

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Customer Insights Via Social Media, January 2013 [CHART]

By David Erickson | January 23, 2013

4 in 5 marketers said they plan to use customers’ social media data to drive marketing campaigns in other channels this year.

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Brand-Connected Consumers' Attitudes Regarding Social Feedback, January 2013 [CHART]

By David Erickson | January 22, 2013

8 in 10 consumers digitally engage with brands, while one-quarter are brand-connected consumers who both post to and about brands online at least once a week.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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