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Posts Tagged ‘Soccer’

Young Americans' Participation In Athletics By Sport [CHART]

By David Erickson | February 2, 2018
Chart: Young Americans Participation in Sports

Americans aged 18-20 are avid runners and swimmers like their older Millennial counterparts. In fact, these activities are enjoyed by almost half (46%) of Gen V respondents.

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Percentage Of American Sports Fans By Sport [CHART]

By David Erickson | January 17, 2018
Chart: Percentage Of American Sports Fans By Sport

College football is now almost as popular as professional football in the US. The study indicates that there’s been a substantial decline over the past 5 years in the number of pro football fans, down from 67% to 57% of the adult population. 

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World Cup 2014 Sponsor Brand Recall By Demographic, June 2014 [CHART]

By David Erickson | July 16, 2014

Only 36% of American adults can correctly identify at least one official sponsor for the World Cup, with men significantly more able to do so than women (44% vs. 29%).

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Smart Phone Owners Who Would Pay For World Cup Video [CHART]

By David Erickson | July 2, 2014

More smartphone-toting World Cup followers in the UK were willing to pay for World Cup video content than in any other country polled.

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Multitainment Behavior Of World Cup Viewers [CHART]

By David Erickson | July 1, 2014

Facebook tied with SMS for the top way US smartphone users following the FIFA World Cup planned to communicate with others about games while watching.

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French 2014 World Cup Watchers By Device [CHART]

By David Erickson | June 30, 2014

Out of the 57% of internet users in France who said they would follow at least some of the tournament’s games, just 9% planned to use a smartphone to do so.

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Where Germans Place World Cup Bets [CHART]

By David Erickson | June 26, 2014

Betting on sports just isn’t very popular in Germany.

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Germans Who Have Bet On World Cup Matches By Gender [CHART]

By David Erickson | June 26, 2014

Just 6% of internet users in Germany, or 3.3 million people, had placed bets on World Cup 2014 matches.

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Americans' Sentiments About The World Cup, June 2014 [CHART]

By David Erickson | June 25, 2014

World Cup viewership is expected to set new peaks.

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Marketing & The 2014 World Cup [INFOGRAPHIC]

By David Erickson | June 25, 2014

This infographic from Offerpop illustrates marketing efforts that are taking advantage of World Cup fever.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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