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Posts Tagged ‘Smart Watches’

Wearables By Generation, 2020-2024

By David Erickson | November 6, 2020 | 0
Chart: Wearables By Generation, 2020-2024

It should come as little surprise that the two generations with the most pocket change, Millennials and Generation X, are the early adopters of and have the greatest penetration with wearables.

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African American Device Ownership [CHART]

By David Erickson | January 29, 2019
Chart: African Americans Device Ownership

African-Americans outpaced non-Hispanic Whites and the total population in ownership of each of the 9 devices identified, including smartphones, tablets, smart TVs, and streaming devices.

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5 Most Popular Wearable Devices [CHART]

By David Erickson | August 18, 2016

This year eMarketer estimates wearables usage will grow by roughly 60%, to reach nearly 64 million people.

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Most Popular Smart Watch Apps By Gender, October 2014 [TABLE]

By David Erickson | July 10, 2015

Most Popular Smart Watch Apps By Gender: Women liked social networking apps the best while men liked sports and gaming apps best.

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Global Smart Watch Shipments, 2014-2020 [TABLE]

By David Erickson | June 9, 2015

Smart watch shipments are expected to grow rapidly in 2015 on the back of recent product launches from well-known players such as Apple, Samsung and Sony.

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US Wearable Device Sales By Segment, 2014-2020 [TABLE]

By David Erickson | October 16, 2014

Smart watches were expected to rule the segment, accounting for around 60% of US wearable device sales in 2014.

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Purchase Considerations For Smart Watches By Select Countries, August 2014 [TABLE]

By David Erickson | October 16, 2014

Price was the top criteria when it came to purchasing a smart watch among smartphone users in the UK, US, Germany and South Korea.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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