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Posts Tagged ‘Smart Speakers’

Smart Speaker Users By Generation

By David Erickson | August 21, 2020 | 0
Chart: Smart Speaker Users By Generation

Voice technology ought to have appeal for older Boomers, whose ability to read a small screen and manipulate a tiny virtual keyboard may be declining.

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African American Device Ownership [CHART]

By David Erickson | January 29, 2019
Chart: African Americans Device Ownership

African-Americans outpaced non-Hispanic Whites and the total population in ownership of each of the 9 devices identified, including smartphones, tablets, smart TVs, and streaming devices.

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Smart Speaker Users By Brand, 2018-2020 [CHART]

By David Erickson | November 16, 2018 | 0
Chart: Smart Speaker Users By Brand, 2018-2020

While Amazon’s Echo is the most popular smart speaker in the US, it’s losing share as speaker rivalry heats up. This year, Amazon is capturing roughly two-thirds of the US smart speaker audience, and that figure will decrease to 60.8% by 2020.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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