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Posts Tagged ‘Smart Phone’

Showrooming vs Webrooming On A Smartphone, October 2014 [CHART]

By David Erickson | December 14, 2014

Consumers are more likely to research a purchase online using a smartphone and then buy it in-store.

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Mobile Users Most Important Devices For Information, June 2014 [CHART]

By David Erickson | June 18, 2014

Some 29% named their smartphone the most important media platform when searching for information during the purchase process, up from 23% the prior year.

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Devices UK Millennials Will Use To Follow The World Cup, May 2014 [CHART]

By David Erickson | June 16, 2014

TV will be the medium of choice for UK consumers following the action, even among the most digitally connected and especially mobile millennial cohort.

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Devices US Teens Use To Go Online At Home vs. Away, June 2013 [TABLE]

By David Erickson | February 28, 2014

More than six in 10 13- to 17-year-olds reported using their game consoles at home to access the internet—just as many as were using their desktop computers to do so.

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Television Viewing Places By Device, June 2013 [TABLE]

By David Erickson | June 14, 2013

64% of smart phone TV viewing occasions occurred at home.

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Parents & Their Smart Phones During Back-To-School Shopping [CHART]

By David Erickson | August 23, 2012

65% of US parents who owned a smart phone planned to use the device to assist with back-to-school shopping this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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