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Posts Tagged ‘Small Businesses’

Types Of Capital Investments Small Business Owners Plan To Make, September 2014 [CHART]

By David Erickson | January 23, 2015

The focus for small-business owners (SBOs) is shifting from survival to growth.

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Types Of Data Small Businesses Use, November 2014 [CHART]

By David Erickson | December 29, 2014

Almost 8 in 10 small businesses surveyed are using data to make smarter decisions and another 8% wish they were.

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Primary Challenge Faced By Small Business Owners, 2013-2014 [TABLE]

By David Erickson | December 28, 2014

31% of US SBOs thought the operating environment for their business next year would be better than 2014, compared with 23% a year ago.

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Small Businesses' Preferred Holiday Marketing Channels, September 2014 [CHART]

By David Erickson | December 8, 2014

Social media marketing was the most preferred channel for holiday marketing, cited by 34.5% of small business owners.

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How Small Businesses Plan To Convert Holiday Shoppers, September 2014 [CHART]

By David Erickson | December 8, 2014

76.4% of US small businesses were at least somewhat optimistic that they would generate more online sales this season than in the same period in 2013.

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Trustworthy Vendor Website Features According To Small Business Owners, September 2014 [CHART]

By David Erickson | November 10, 2014

Nearly 70% of respondents said an independent review of a product or service on a vendor’s site would make them most likely to trust the company.

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Most Helpful Information Source For Small Business Owners' Major Purchase Decisions, September 2014 [CHART]

By David Erickson | November 10, 2014

Fully 53% of respondents said testimonials gave them more confidence than case studies.

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Americans' Trust In Major Institutions, November 2014 [CHART]

By David Erickson | November 7, 2014

Some 51% of American adults say they have less trust in major corporations than they did a few years ago, while just 8% have more trust.

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Top Challenges For Small Businesses In Attracting & Keeping Customers, August 2014 [CHART]

By David Erickson | September 3, 2014

Small business owners are more concerned about attracting customers and finding new business than they are about government regulations and the economy.

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Small Business Owners’ Top Technologies, May 2014 [CHART]

By David Erickson | June 10, 2014

Some 86% of small business owners believe that technology is important to their business.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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