Posts Tagged ‘Short-Form Video’
Companies Using Social Media Marketing By Network [CHART]
eMarketer estimates that roughly nine out of 10 companies use social networks as a marketing tool, and that level of involvement has been steady for years.
Read MoreSocial Media Use Frequency By Channel [CHART]
About 7 in 10 American adults report being online ‘almost constantly’ (26%) or ‘several times a day’ (43%), according to recent data from the Pew Research Center. Many of those are likely spending their online time visiting social media platforms.
Read MoreDayparting On Facebook, Instagram & Twitter [INFOGRAPHIC]
This infographic by Unmetric is based on an analysis of 100 U.S. brands and their social media activity, illustrating the best time to post on Facebook, Instagram and Twitter. Keep in mind the mileage will vary and the best approach is to pay close attention to when your audience is active on these platforms.
Read MoreTop Social Video Platforms [VIDEO]
New research from artificial intelligence-powered video creation service Wibbitz provides some insight into which social media platforms video advertisers should be paying attention to—and it’s pretty much what you would expect.
Read MoreEffectiveness Of Video Marketing Platforms [CHART]
Wyzowl conducted a worldwide survey of marketers in December 2017, finding that YouTube and Facebook were considered the first- and second-most effective video platforms for marketing—in that order.
Read MoreSatisfaction With Social Media Sites [CHART]
Social media user satisfaction remains steady this year though it is still in the lower tier of industries on this measure. The overall index for social media is unchanged at 73 on a 100-point scale, though some platforms are better rated than others.
Read MoreB2C Marketers' Ad-Spending Plans [CHART]
Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.
Read MoreData Generated Per Minute By Platform [INFOGRAPHIC]
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
Read MoreWhere Consumers Conduct Product Research Online [CHART]
More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.
Read MoreTeens' Preferred Social Media Channels, 2015-2017 [TABLE]
Nearly half of US teens say they prefer Snapchat over other social media sites, including Instagram, Twitter and Facebook.
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