Posts Tagged ‘Short-Form Video’
TikTok Useage, October 2019 to March 2020
TikTok is experiencing a substantial boost during the coronavirus pandemic.
Read MoreMost Effective Instagram Content [CHART]
Two-thirds of marketers say that Instagram is either extremely important (30%) or very important (35%) to their overall social media marketing strategy, as a majority of marketers planned to increase their organic activity on the platform this year.
Read MoreTikTok US Users By Age & Income [CHART]
Who is downloading and using TikTok? Not surprisingly, data from March 2019 shows that the age group with the largest number of unique visitors is 18-24-year-olds (3.7 million), which accounts for just over one-quarter (25.8%) of the total US adult visitors.
Read MoreUS TikTok Growth, 2017-2019 [CHART]
There’s a new social media kid in town. Taking advantage of the current popularity of short-form mobile videos, made all the rage by the likes of Snapchat and Instagram Stories, TikTok has seen its growth in the US almost quadruple in just one year, according to figures provided by comScore.
Read MoreIGTV Marketing [INFOGRAPHIC]
This infographic from M2 OnHold illustrates how to use Instagram TV for marketing.
Read MoreGrowth Of Instagram Marketing, 2017-2018 [CHART]
In 2018, nearly seven in 10 US marketers used Instagram for marketing purposes. eMarketer expects Instagram to nearly double its US ad revenues this year to $6.12 billion.
Read MoreGrowth Of Snapchat Marketing, 2017-2018 [CHART]
In 2018, 28.3% of US marketers used Snapchat for marketing purposes. eMarketer expects Snapchat to make more than $660 million in US ad revenues, an 18.7% increase from last year.
Read MoreFortune 500 Social Media Use By Platform, 2016-2018 [TABLE]
Facebook had a tumultuous 2018. The #DeleteFacebook movement gained traction after the platform fell victim to several scandals. However, social media activists are not representative of the general population, as evidenced by Facebook’s continued audience growth. Facebook has also gotten called into multiple congressional hearings for how it handled its user data. But advertisers aren’t…
Read MoreInstagram Growth, 2017-2018 [CHART]
This year, 104.7 million people in the US—or 31.8% of the population—will use Instagram, a 13.1% increase from 2017.
Read MoreWanna Reach Gen Z? Use Mobile Video [CHART]
Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more.
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