Short Form Video Archives - e-Strategy Trends

Table: Social Media Demographics By Channel

Adults in the US are still using YouTube more than any other social media: close to three-quarters of US adults use the platform, with usage high across demographic groups, according to a study from the Pew Research Center, which provides some updates on social platform usage.

This infographic from Famemass illustrates 30 Instagram statistics marketers should pay attention to in 2019.

Chart: Teens' Favorite Social Media Platforms, 2015-2019

Looking at the period between Spring 2015 and Fall of 2017, Snapchat seemed to be on an unstoppable rise in becoming the favorite social platform for the majority of teens.

Chart: Most Effective Content Marketing Formats For Influencers

Four in 5 marketers believe that influencer marketing is effective. The likely reason, according to a report from Mediakix, is that a majority (89%) say that the ROI they generate from influencer marketing is comparable or better than other marketing channels.