Share Of Ear Archives - e-Strategy Trends

Podcasts' Share Of Ear [PRESENTATION]

By David Erickson | April 12, 2019

The audience for podcasting grew significantly in the past year. Today, 51% of Americans 12+ have ever listened to a podcast, with 32% having listened in the past month, and 22% in the past week.

Smart Audio [VIDEO]

By David Erickson | July 21, 2018

This presentation by Tom Webster of Edison Research presents the Spring 2018 edition of The Smart Audio Report from NPR and Edison Research. More than 43M people (18+) in the U.S. now own a smart speaker. And it’s no longer just the early adopters using these devices. New smart speaker owners are emerging as a distinct audience in terms of user profile, behavior and media habits.