Posts Tagged ‘Segmentation’
Top Objectives For B2B Lead Generation, July 2015 [CHART]
B2B marketers want quality over quantity when it comes to lead generation.
Read MoreB2B Mobile Content Optimization, June 2015 [CHART]
Mobile isn’t yet a top priority for B2B companies, with only about half of respondents reporting making investments in mobile marketing.
Read MoreMost Effective & Difficult Landing Page Optimization Tactics, April 2015 [CHART]
it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute.
Read MoreHow Email Marketers Segment Their Customers, December 2014 [CHART]
Email marketers still struggle when it comes to using consumer data to successfully segment and target their audiences.
Read MoreMost Valuable Marketing Automation Features, February 2015 [CHART]
Lead nurturing (52%) and analytics and reporting (51%) are the most valuable features of a marketing automation system.
Read MorePriorities For Improving Email Marketing ROI In 2015 [CHART]
Improving segmenting and targeting was the No. 2 priority for improving email marketing ROI in 2015.
Read MoreImportance Of Data Quality To Segmentation/Targeting, November 2014 [CHART]
84% said it was very important for their marketing data to be high-quality and complete.
Read MoreHow Data Analytics Can Help SMBs, October 2014 [CHART]
Nearly eight in 10 US small-business professionals surveyed said they believed they were making smarter business decisions based on data analytics.
Read MoreTop Priorities For Improving Email ROI In 2015 [CHART]
The top priority going into 2015 is the greater use of analytics in order to optimize communications.
Read MorePublishers' Email Marketing Challenges, September 2014 [CHART]
List growth was the most common hurdle, cited by the majority of respondents.
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