Posts Tagged ‘Seasonal Marketing’
Top 5 Smart Device Brands Activated During Christmas Week, 2014 [CHART]
Apple accounted for 51.3% of device activations between December 19 and 25, 2014.
Read MoreHoliday Desktop eCommerce Spending, December 2014 [CHART]
Retail e-commerce spending from desktops exceeded $2 billion for the first time on Cyber Monday, representing a 17% year-over-year rise.
Read MoreConsumers' Post-Christmas Activities, November 2014 [TABLE]
Consumers were most likely to plan on finding things to do with friends and family during the week following Christmas, cited by 58%.
Read MoreHow People Use Mobile For Holiday Shopping By Age, December 2014 [TABLE]
Just like throughout the year, mobile devices are far more useful for checking prices than charging purchases during the holidays.
Read MoreInternet Use During The Christmas Holiday [CHART]
Starting the day after Christmas, Internet use in 2013 surged, probably because people were trying out devices they had just received.
Read MoreHow People Plan To Use Smart Phones For Holiday Shopping, October 2014 [CHART]
Only 14% of US smartphone owners said they planned to make a purchase on such devices this holiday season.
Read MoreSmall Businesses' Preferred Holiday Marketing Channels, September 2014 [CHART]
Social media marketing was the most preferred channel for holiday marketing, cited by 34.5% of small business owners.
Read MoreHow Small Businesses Plan To Convert Holiday Shoppers, September 2014 [CHART]
76.4% of US small businesses were at least somewhat optimistic that they would generate more online sales this season than in the same period in 2013.
Read MoreHoliday Desktop eCommerce Spending, December 2014 [CHART]
eCommerce sales were up by 8.5% year-over-year, per IBM Digital Analytics, although average order values were down by 3.5%.
Read MoreAffluents' Top 5 Holiday Gift Categories, 2013 vs 2014 [CHART]
45% of affluents planned to do their holiday shopping online, while 35% said they’d do so in-store.
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