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Posts Tagged ‘Seasonal Marketing’

New Smart Devices Activated Christmas Week By Type, 2012-2014 [CHART]

By David Erickson | January 5, 2015

Phablet devices activated worldwide during the week of Christmas accounted for 13% of total activations—up 225% year over year.

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Top 5 Smart Device Brands Activated During Christmas Week, 2014 [CHART]

By David Erickson | January 5, 2015

Apple accounted for 51.3% of device activations between December 19 and 25, 2014.

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Holiday Desktop eCommerce Spending, December 2014 [CHART]

By David Erickson | January 2, 2015

Retail e-commerce spending from desktops exceeded $2 billion for the first time on Cyber Monday, representing a 17% year-over-year rise.

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Consumers' Post-Christmas Activities, November 2014 [TABLE]

By David Erickson | December 27, 2014

Consumers were most likely to plan on finding things to do with friends and family during the week following Christmas, cited by 58%.

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How People Use Mobile For Holiday Shopping By Age, December 2014 [TABLE]

By David Erickson | December 26, 2014

Just like throughout the year, mobile devices are far more useful for checking prices than charging purchases during the holidays.

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Internet Use During The Christmas Holiday [CHART]

By David Erickson | December 24, 2014

Starting the day after Christmas, Internet use in 2013 surged, probably because people were trying out devices they had just received.

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How People Plan To Use Smart Phones For Holiday Shopping, October 2014 [CHART]

By David Erickson | December 20, 2014

Only 14% of US smartphone owners said they planned to make a purchase on such devices this holiday season.

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Small Businesses' Preferred Holiday Marketing Channels, September 2014 [CHART]

By David Erickson | December 8, 2014

Social media marketing was the most preferred channel for holiday marketing, cited by 34.5% of small business owners.

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How Small Businesses Plan To Convert Holiday Shoppers, September 2014 [CHART]

By David Erickson | December 8, 2014

76.4% of US small businesses were at least somewhat optimistic that they would generate more online sales this season than in the same period in 2013.

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Holiday Desktop eCommerce Spending, December 2014 [CHART]

By David Erickson | December 6, 2014

eCommerce sales were up by 8.5% year-over-year, per IBM Digital Analytics, although average order values were down by 3.5%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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