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Posts Tagged ‘Search Behavior’

Mobile Voice Search Activities By Age Group, September 2014 [CHART]

By David Erickson | November 10, 2014

55% and 41% of US teen and adult smartphone users conducted voice search daily, respectively.

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Search Advertising Performance: Desktop vs Mobile, Q2 2014 [CHART]

By David Erickson | November 9, 2014

Nearly two-thirds of global marketers polled by Kenshoo in Q2 2014 said mobile search underperformed compared with desktop search campaigns.

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US Desktop vs Mobile Search Users, 2014 & 2018 [CHART]

By David Erickson | November 9, 2014

eMarketer estimates that 40.7% of the US population will use a mobile phone to search the internet at least once per month in 2014.

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Share Of Clicks By Search Ad Position & Device, September 2014 [CHART]

By David Erickson | November 7, 2014

The top position garners 39% share of clicks on smartphones, compared to 36% on tablets and 30% on desktops.

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Click-Through Rates For Google Organic Results By Ranking Position [CHART]

By David Erickson | October 6, 2014

Click-Through Rate For Google Organic Results By Position: On average, 71.33% of searches resulted in a page one Google organic click.

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Search CTR For Links With Video Thumbnails By Search Position [CHART]

By David Erickson | September 8, 2014

The average CTR for Position 1 of a video was 7.9 percent, whereas the average CTR for a classic result was 20 percent.

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Mobile's Share Of Organic Search Traffic, Q2 2012-Q2 2014 [CHART]

By David Erickson | August 4, 2014

Mobile devices accounted for 34% of US organic search visits during the second quarter of the year, up from 31% during Q1.

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Order In Which People Pay Attention To Search Results That Include Video Thumbnails [FIXATION MAP]

By David Erickson | July 17, 2014

This heatmap illustrates the order in which search engine users fix their attention on search results that include video thumbnails.

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How People View Search Results That Contain Video Thumbnails [HEATMAP]

By David Erickson | July 17, 2014

This heatmap illustrates how search engine users pay attention to search results that include video thumbnails.

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How People View Search Results With Social Annotations [HEATMAP]

By David Erickson | July 17, 2014

This heatmap illustrates how search engine users pay attention to search results that include social annotations.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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