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Posts Tagged ‘Search Behavior’

Devices People Use To Search For Local Info, March 2015 [CHART]

By David Erickson | April 14, 2015

Some 49% of US adults point to their smartphone as the device they most commonly use when looking for local information online.

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US Mobile Searchers, 2014 & 2019 [CHART]

By David Erickson | April 10, 2015

US internet users are conducting more and more searches that start and finish on different devices.

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Global Share Of Organic Search Traffic By Search Engine, November 2014 [CHART]

By David Erickson | January 18, 2015

Google accounted for a whopping 93% of online and mobile web organic search traffic worldwide, leaving Bing and Yahoo to account for a mere 6% combined.

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Personalization's Effect On ROI, December 2014 [CHART]

By David Erickson | December 30, 2014

Almost 6 in 10 company marketers agree that the ability to personalize content is fundamental to their online strategy.

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Top Trending Searches At Google For 2014 [TABLE]

By David Erickson | December 25, 2014

The death in August of Robin Williams made the actor the top trending search term of 2014 both in the US and globally.

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Most Useful Forms Of Content For Making B2B Online Purchases, August 2014 [CHART]

By David Erickson | December 10, 2014

B2B end-user buyers worldwide were most likely to begin researching work-related purchases on search engines (35%) and manufacturers’ websites (27%).

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Mobile Share Of Organic Search Traffic, 2012-2014 [CHART]

By David Erickson | December 7, 2014

Mobile devices accounted for 38% of North American organic search visits during the third quarter of this year, up from 27% during the year-earlier period.

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Amazon.com Search Click-Through Rates By Position, November 2014 [CHART]

By David Erickson | November 19, 2014

There is only a 19.7% chance that Amazon.com shoppers would view the second page of search results.

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Top 13 Ways Mobile Moms Shop For Over-The-Counter Medications, July 2014 [CHART]

By David Erickson | November 13, 2014

Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.

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Live Primetime Social TV Activities, February 2014 [TABLE]

By David Erickson | November 12, 2014

78% of US internet users accessed second screens during shows, compared with 71% who did so during ads.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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