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Posts Tagged ‘Scanning’

Top 13 Ways Mobile Moms Shop For Over-The-Counter Medications, July 2014 [CHART]

By David Erickson | November 13, 2014

Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.

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Barcode Scanners By Age, Q3 2011 vs. Q3 2013 [CHART]

By David Erickson | October 30, 2013

During Q3, 34% of mobile barcode scanners were in the 45-54 (19%) or 55+ (15%) age groups.

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American Latinas' Mobile Activities, August 2013 [CHART]

By David Erickson | August 15, 2013

Latinas are more likely than non-Hispanic white females to engage in a variety of activities on their mobile devices.

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Post-Product Scanning Or Texting Behavior, August 2012 [CHART]

By David Erickson | October 18, 2012

Of smart phone users who had scanned product information or texted for it, 48% reported that the practice made them feel better about their purchase.

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Mobile Shopping Behavior By Gender, September 2012 [CHART]

By David Erickson | October 9, 2012

Women fell behind in all mobile purchase categories, except for health and beauty items.

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QR Code Scans By Quarter, 2009-2012 [CHART]

By David Erickson | September 28, 2012

June 2012 marked the highest scan month ever, according to ScanLife, with 5.3 million scans.

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QR Code Scans Per Minute, 2011 vs 2012 [CHART]

By David Erickson | September 28, 2012

In Q2 2011, ScanLife app users scanned QR codes at the rate of 24 scans per minute; by Q2 2012, that rate had increased to 120 scans per minute.

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Share Of Barcode Formats, Q1 2012 [CHART]

By David Erickson | September 28, 2012

2D barcodes now make up 76% of all codes processed by ScanLife, which correlates to the abundance of QR Codes in today’s marketing landscape.

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Mobile Shopping Habits By Gender [CHART]

By David Erickson | September 25, 2012

Women and men may both be active mobile shoppers, but they differ significantly on the specific shopping activities they perform.

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Scannable Codes In Top 100 Magazines, January 2011-June 2012 [CHART]

By David Erickson | September 5, 2012

The total number of action codes in the top 100 US magazines by circulation increased to a new peak of 2200 in Q2 2012, ahead of the 2011 holiday season’s 1899 codes.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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