Sales Archives - e-Strategy Trends

The infographic below from TimeToReply illstrates a trove of statistics about email generally and about expectations for responding to emails specifically.

Email remains one of the top marketing channels for driving sales, but it’s not just email content that can facilitate objectives such as brand awareness, lead generation or increasing sales.

Despite sometimes being overshadowed by other channels like social media, many marketers still consider email to be one of the most important channels available.

Among the almost three-quarters of respondents with a customer community, customer listening and research emerges as a far bigger goal than sales.

Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.

More than 6 in 10 executives and enterprise companies (more than $1 billion in annual revenues) say they receive personalized sales outreach from vendors at least often.

B2B sales content has the ability to affect the bottom line, but recent research suggests its performance isn’t up to par.

Lead nurture programs are generally most effective at generating more warm, sales-ready leads and at segmenting prospects based on interests and behaviors.

Department stores are having to adjust their business strategies for the digital age.

74% of B2B sales professionals in North America who exceeded their 2014 quotas said they were ‘highly effective’ social media users or ‘better than most.’

Posts Tagged ‘Sales’

How Organizations Use Customer Communities [CHART]

Benefits Of Top-Tier Public Relations [CHART]

Types Of Sales Emails Executives Respond To, September 2015 [CHART]

Content Marketing Effectiveness For Closing B2B Sales, July 2015 [CHART]

Top Challenges For B2B Lead Nurturing, August 2015 [CHART]

US Department Store Sales, 2004-2014 [CHART]