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Posts Tagged ‘Sales’

Top Skills Senior Marketers Consider Important

By David Erickson | July 23, 2020 | 0
Chart: Most Important Marketing Skills

As marketing continues to shift more toward digital and the use of data to make key decisions, the desired skills of today’s marketers have also shifted.

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Traits B2B Buyers Value In Salespeople

By David Erickson | July 20, 2020 | 0
Chart: Traits B2B Buyers Value in Salespeople

It should not be a surprise that B2B buyers are more likely to trust salespeople who actively listen to them, help solve their problems, and display confidence in their solutions.

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Email Responsiveness [INFOGRAPHIC]

By David Erickson | June 27, 2020 | 0
Infographic: Email Responsiveness

The infographic below from TimeToReply illstrates a trove of statistics about email generally and about expectations for responding to emails specifically.

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Email Signature Marketing Objectives

By David Erickson | June 9, 2020 | 0
Email Signature Marketing Objectives

Email remains one of the top marketing channels for driving sales, but it’s not just email content that can facilitate objectives such as brand awareness, lead generation or increasing sales.

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Marketing Channels Driving Sales

By David Erickson | April 14, 2020 | 0
Chart: Marketing Channels Driving Sales

Despite sometimes being overshadowed by other channels like social media, many marketers still consider email to be one of the most important channels available.

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How Organizations Use Customer Communities [CHART]

By David Erickson | October 19, 2017
Chart: Purpose Of Customer Communities

Among the almost three-quarters of respondents with a customer community, customer listening and research emerges as a far bigger goal than sales.

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Benefits Of Top-Tier Public Relations [CHART]

By David Erickson | November 30, 2016
Benefits Of Top-Tier Public Relations [CHART]

Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.

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Types Of Sales Emails Executives Respond To, September 2015 [CHART]

By David Erickson | November 13, 2015

More than 6 in 10 executives and enterprise companies (more than $1 billion in annual revenues) say they receive personalized sales outreach from vendors at least often.

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Content Marketing Effectiveness For Closing B2B Sales, July 2015 [CHART]

By David Erickson | October 29, 2015

B2B sales content has the ability to affect the bottom line, but recent research suggests its performance isn’t up to par.

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Top Challenges For B2B Lead Nurturing, August 2015 [CHART]

By David Erickson | October 23, 2015

Lead nurture programs are generally most effective at generating more warm, sales-ready leads and at segmenting prospects based on interests and behaviors.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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