Posts Tagged ‘Sales’
Top Skills Senior Marketers Consider Important
As marketing continues to shift more toward digital and the use of data to make key decisions, the desired skills of today’s marketers have also shifted.
Read MoreTraits B2B Buyers Value In Salespeople
It should not be a surprise that B2B buyers are more likely to trust salespeople who actively listen to them, help solve their problems, and display confidence in their solutions.
Read MoreEmail Responsiveness [INFOGRAPHIC]
The infographic below from TimeToReply illstrates a trove of statistics about email generally and about expectations for responding to emails specifically.
Read MoreEmail Signature Marketing Objectives
Email remains one of the top marketing channels for driving sales, but it’s not just email content that can facilitate objectives such as brand awareness, lead generation or increasing sales.
Read MoreMarketing Channels Driving Sales
Despite sometimes being overshadowed by other channels like social media, many marketers still consider email to be one of the most important channels available.
Read MoreHow Organizations Use Customer Communities [CHART]
Among the almost three-quarters of respondents with a customer community, customer listening and research emerges as a far bigger goal than sales.
Read MoreBenefits Of Top-Tier Public Relations [CHART]
![Benefits Of Top-Tier Public Relations [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/11/Benefits-Of-Top-Tier-Public-Relations-150x150.png)
Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.
Read MoreTypes Of Sales Emails Executives Respond To, September 2015 [CHART]
More than 6 in 10 executives and enterprise companies (more than $1 billion in annual revenues) say they receive personalized sales outreach from vendors at least often.
Read MoreContent Marketing Effectiveness For Closing B2B Sales, July 2015 [CHART]
B2B sales content has the ability to affect the bottom line, but recent research suggests its performance isn’t up to par.
Read MoreTop Challenges For B2B Lead Nurturing, August 2015 [CHART]
Lead nurture programs are generally most effective at generating more warm, sales-ready leads and at segmenting prospects based on interests and behaviors.
Read More