Sales Enablement Archives - e-Strategy Trends

B2B Marketers' Use Of Webinars [CHART]

By David Erickson | October 31, 2019

Chart: B2B Marketers' Use Of Webinars Throughout The Funnel

More than three-quarters (77%) of B2B marketers are using webinars as part of their marketing mix and, per research from Demand Gen Report and GoToWebinar, another 15% of survey respondents plan on including them into their mix in the next 12-18 months.

How Marketers Measure Customer Engagement [CHART]

By David Erickson | April 1, 2016

Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience.