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Posts Tagged ‘Russia’

Why Consumers Go Online, November 2014 [TABLE]

By David Erickson | November 13, 2014

There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.

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Advertising Cost Per App Install By Country & OS, Q3 2014 [CHART]

By David Erickson | November 11, 2014

For app advertisers, the cost per install (CPI) is significantly higher on iOS than Android devices.

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Daily Reach Of TV vs. Online Video By Country, July 2014 [CHART]

By David Erickson | August 1, 2014

Three-quarters of internet users across 50 markets around the world report watching traditional TV on a daily basis, compared to one-quarter who report watching video on a digital device with that frequency.

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Weekly Time Shopping Offline & Online By Country, July 2014 [CHART]

By David Erickson | July 28, 2014

Across 15 countries tracked, consumers in 13 markets reported spending more time shopping offline than online.

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Global Ad Spending Per Person By Country, 2012-2018 [TABLE]

By David Erickson | July 24, 2014

On a country-by-country basis, the US is by far the leader in total media ad spending.

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Social Channels Used To Follow Sports In Select Countries, February 2014 [TABLE]

By David Erickson | July 1, 2014

Among US internet users who used social networks to follow sports, Facebook was the top platform used, cited by 70% of respondents—30 percentage points ahead of No. 2 YouTube.

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Mobile Messaging Users In Developed & Developing Countries, July 2013 [TABLE]

By David Erickson | June 17, 2014

Smart phone users in the US ranked far behind their counterparts in most mature countries with respect to use of mobile messaging services.

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Top 10 European Countries By Online Ad Revenues, 2013 [CHART]

By David Erickson | June 10, 2014

Online advertising spending in Europe rose 11.9% last year to total $36.4 billion.

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Twitter Global Growth By Country, 2012-2018 [TABLE]

By David Erickson | June 5, 2014

India and Indonesia will see the most consistent growth patterns throughout our forecast period, both experiencing increases well above 50% this year.

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How Select Europeans Watch TV, February 2014 [TABLE]

By David Erickson | May 12, 2014

Just 15% of internet users in France typically watched television via VOD.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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