Russia Archives - Page 2 of 7 - e-Strategy Trends

There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.

For app advertisers, the cost per install (CPI) is significantly higher on iOS than Android devices.

Three-quarters of internet users across 50 markets around the world report watching traditional TV on a daily basis, compared to one-quarter who report watching video on a digital device with that frequency.

Across 15 countries tracked, consumers in 13 markets reported spending more time shopping offline than online.

On a country-by-country basis, the US is by far the leader in total media ad spending.

Among US internet users who used social networks to follow sports, Facebook was the top platform used, cited by 70% of respondents—30 percentage points ahead of No. 2 YouTube.

Smart phone users in the US ranked far behind their counterparts in most mature countries with respect to use of mobile messaging services.

Online advertising spending in Europe rose 11.9% last year to total $36.4 billion.

India and Indonesia will see the most consistent growth patterns throughout our forecast period, both experiencing increases well above 50% this year.