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Posts Tagged ‘RTB’

Global Mobile RTB Ad Volume Share By Content Category, Q4 2013 & Q1 2014 [CHART]

By David Erickson | May 20, 2014

The entertainment and media industry claimed 37% of total mobile RTB ad spending on the SMX platform worldwide in Q1 2014.

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Global Mobile RTB Ad Spending By Industry, Q1 2014 [CHART]

By David Erickson | May 20, 2014

eMarketer expects increases in US real-time bidding (RTB) digital display ad spending.

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US RTB Online Display Ad Spending, 2012-2018 [CHART]

By David Erickson | March 13, 2014

Spending on real-time bidding (RTB), which accounts for about half of US programmatic ad buys, grew 76.5% in 2013.

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US Display Ad Spending Share By Type, 2011-2017 [CHART]

By David Erickson | December 9, 2013

RTB is primarily used to purchase impression-level inventory in order to meet a performance-based goal.

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US Real-Time Bidding Display Spending Comparative Estimates, 2012-2017 [TABLE]

By David Erickson | December 3, 2013

MAGNA GLOBAL forecasts $3.9 billion in US RTB digital display ad spending for 2013—the highest of all firms.

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US Real-Time Bidding Display Ad Spending, 2012-2017 [CHART]

By David Erickson | December 3, 2013

eMarketer projects RTB digital display ad spending in the US will account for 29.0% of total US digital display ad spending by 2017, or $9.03 billion.

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Display Ad Spending Share By Type, 2011-2017 [CHART]

By David Erickson | November 5, 2013

RTB will account for 28% of display ad buying in the US in 2013, while non-RTB programmatic ad buying will make up 25%.

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Top 10 Advertising Sectors By RTB Market Share, H1 2013 [CHART]

By David Erickson | November 1, 2013

Retail is by far the largest advertising sector by real-time bidding market share, outspending other sectors such as auto, financial, telecom, and travel.

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US Real-Time Bidding Digital Ad Spending, 2012-2017 [CHART]

By David Erickson | August 28, 2013

Marketers will spend $3.34 billion this year on real-time-bidded ads, up 73.9% from last year.

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Global Share of Mobile Real-Time Bidding Ad Views By OS, Q1 2013 [CHART]

By David Erickson | May 7, 2013

In-app advertising accounted for the bulk of mobile RTB ads, at 93% of ads viewed. Browsers accounted for the remaining 7%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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