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Posts Tagged ‘ROI’

Why Retailers Advertise On Amazon [CHART]

By David Erickson | October 10, 2019
Chart: Why Retailers Advertise On Amazon

According to a survey of US retail marketers conducted by Nanigans and Advertiser Perceptions, the top reason cited for advertising on Amazon was strong performance and ROI.

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Marketing Acronyms [INFOGRAPHIC]

By David Erickson | July 20, 2019
Infographic: Marketing Acronyms

This infographic from LinkedIn explains the definitions of twelve marketing acronyms, some of which you’ve no doubt heard, others of which perhaps you haven’t.

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Influencer Marketing ROI [INFOGRAPHIC]

By David Erickson | May 11, 2019
Infographic: Influencer Marketing ROI

This infographic by Grin illustrates aspects of the return on investment of influencer marketing.

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Digital Marketing Channels That Deliver The Highest ROI [INFOGRAPHIC]

By David Erickson | February 2, 2019
Infographic: Digital Marketing Channels That Deliver The Highest ROI

This infogragphic illustrates the top six digital channels that deliver the highest marketing ROI.

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Marketing Budget Allocations [INFOGRAPHIC]

By David Erickson | October 27, 2018 | 0
Infographic: Marketing Budget Allocations

This infographic by NCC illustrates how companies are investing in marketing channels like video, social media, content marketing, search optimization, email marketing, advertising, and technology.

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2018 Content Marketing Statistics [INFOGRAPHIC]

By David Erickson | August 25, 2018
Infographic: Content Marketing Statistics

This infographic from iScribblers highlights 64 content marketing statistics that can inform your efforts. 

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Social Media ROI [INFOGRAPHIC]

By David Erickson | July 8, 2018
Infographic: Social Media ROI

This infographic from MDG illustrates the many factors that go into measuring the return on your social media marketing investment.

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ROI Of Business Blogging [INFOGRAPHIC]

By David Erickson | December 16, 2017
Infographic: Business Blogging

This infographic from Orbit Media is based on the results of a survey of 1000 business bloggers and illustrates the ROI of B2B blogging. 

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Challenges To Content Marketing Success [CHART]

By David Erickson | January 23, 2017
Chart: Challenges To Content Marketing Success

Many publishers believe they must create native content to better encourage engagement and distribution on these platforms.

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B2B AdWords ROI For 6 Industries [CHART]

By David Erickson | December 31, 2016
Chart: B2B AdWords ROI by Industry

AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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