Posts Tagged ‘Rich Media’
Changes In Digital Marketing Spending By Category, March 2013 [CHART]
Marketers seem to have no hesitations about social, as 55% of respondents said they were putting more dollars to the format, while no advertisers reported decreasing social investments.
Read MoreMobile Rich Media Engagement Rates, Q2 2012 [CHART]
Mobile rich media ads saw an average engagement rate of 12.8% in Q2 2012.
Read MoreUS Digital Ad Spending By Format, 2010-2016 [CHART]
Display ad spending, which includes banner ads, video, rich media and sponsorships, will rise from 40.2% of total digital ad spending in 2012 to 45.6% of the total in 2016.
Read MoreWorldwide Click-Through Rates For Select Online Ads, June 2012 [CHART]
In-stream video ads performed dramatically better than both standard banners and banners involving rich media.
Read MoreDigital Advertising Evolution [INFOGRAPHIC]
This infographic by PointRoll provides a timeline of the evolution of digital advertising.
Read MoreAdvertising Click-Through Rate By Format, H1 2012 [CHART]
In-stream video ads garnered significantly higher click-through-rates (CTRs) than banners and rich media in H1.
Read MoreLuxury Advertisers Who Will Increase Use Of Digital, By Format [CHART]
Video and mobile topped the list of formats luxury market advertisers expected to increase their use of this year, with more than two-thirds planning to do so.
Read MoreDigital Marketing Trends For Luxury Brands [CHART]
Video (69%), mobile (68%), and social media (48%) are the hottest digital marketing growth areas for luxury brands, whereas search (29%) and standard display advertising (18%) lag behind.
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