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Posts Tagged ‘Rich Media’

Changes In Digital Marketing Spending By Category, March 2013 [CHART]

By David Erickson | June 5, 2013

Marketers seem to have no hesitations about social, as 55% of respondents said they were putting more dollars to the format, while no advertisers reported decreasing social investments.

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Mobile Rich Media Engagement Rates, Q2 2012 [CHART]

By David Erickson | October 16, 2012

Mobile rich media ads saw an average engagement rate of 12.8% in Q2 2012.

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Worldwide Click-Through Rates For Select Online Ads, June 2012 [CHART]

By David Erickson | September 28, 2012

In-stream video ads performed dramatically better than both standard banners and banners involving rich media.

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Digital Advertising Evolution [INFOGRAPHIC]

By David Erickson | September 26, 2012

This infographic by PointRoll provides a timeline of the evolution of digital advertising.

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Advertising Click-Through Rate By Format, H1 2012 [CHART]

By David Erickson | September 21, 2012

In-stream video ads garnered significantly higher click-through-rates (CTRs) than banners and rich media in H1.

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Luxury Advertisers Who Will Increase Use Of Digital, By Format [CHART]

By David Erickson | September 10, 2012

Video and mobile topped the list of formats luxury market advertisers expected to increase their use of this year, with more than two-thirds planning to do so.

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Digital Marketing Trends For Luxury Brands [CHART]

By David Erickson | September 7, 2012

Video (69%), mobile (68%), and social media (48%) are the hottest digital marketing growth areas for luxury brands, whereas search (29%) and standard display advertising (18%) lag behind.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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