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Posts Tagged ‘Rich Media Advertising’

Online Ad Revenue Share By Format, 2013 vs 2014 [CHART]

By David Erickson | December 12, 2014

Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.

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Luxury Rich Media Ad Metrics vs Global Benchmarks, H1 2014 [TABLE]

By David Erickson | October 29, 2014

The average clickthrough rate (CTR) for any polite banner ad in H1 2014 was just 0.13%. But for luxury ads of the same format, CTRs rose to 0.37%.

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US Online Ad Revenue Share By Format, 2013-2014 [CHART]

By David Erickson | October 28, 2014

Mobile ad spending comprises almost one-quarter (23%) of total online ad spend.

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US Online Display Ad Spending Share By Format, 2013-2018 [CHART]

By David Erickson | October 9, 2014

Video’s share of digital display ads in the US will gain significant ground throughout our forecast period, increasing from 21.6% of all digital display advertising last year to 30.1% by 2018.

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Online Display Ad Benchmarks By Region in 2013 [CHART]

By David Erickson | April 29, 2014

In North America, the average click-through rate (CTR) for standard banners slipped from 0.1% to 0.08%, while flash rich media CTRs jumped from 0.14% to 0.25%.

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Video Completion Rates Of Rich Media Ads By Type & Size, 2013 [TABLE]

By David Erickson | April 22, 2014

Clickthrough rates for rising stars were 70% higher than for standard placements, and video completion rates experienced a 19% lift.

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Rich Media Ad Benchmarks By Vertical, 2013 [TABLE]

By David Erickson | April 18, 2014

Rich media click-through and interaction rates were higher when including video.

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Mobile Rich Media & Video Ad CTR vs Standard Banners, 2013 [CHART]

By David Erickson | March 25, 2014

Mobile ads that integrated interactive and animated features saw click-through rates (CTRs) multiple times higher than standard banner ads last year across a variety of verticals.

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US Restaurant Mobile Ad Features, Q4 2013 [TABLE]

By David Erickson | February 26, 2014

Nearly half of consumers had tried a new restaurant or menu item based on a mobile ad.

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US Online Ad Spending Growth By Format, 2012-2017 [TABLE]

By David Erickson | February 19, 2014

Programmatic buying, native advertising and viewability all remain topical to digital display advertisers, particularly brands.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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