Consumer Trust By Industry [TABLE]

Table: Consumer Trust By Industry

Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.

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Voice Assistant Use By Daypart [TABLE]

Table: Voice Assistant Use By Daypart

After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.

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Industry Reputations [CHART]

Chart: Industry Reputations

It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.

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