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Posts Tagged ‘Research Reports’

Effectiveness Of B2B Content By Social Channel [CHART]

By David Erickson | March 12, 2017
Chart: Effectiveness of B2B Content Types By Social Channel

86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.

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Most Effective Types Of Content For Social Media, October 2015 [CHART]

By David Erickson | December 29, 2015

Visual content such as videos and infographics are considered effective by more marketers than blog posts and articles.

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Top Nonprofit Content Marketing Tactics, 2014 vs 2013 [TABLE]

By David Erickson | January 1, 2015

Social media, cited by 93%, was the top content tactic nonprofit professionals used.

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Most Helpful Content For B2B Executives, October 2014 [CHART]

By David Erickson | December 9, 2014

Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.

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Most Effective B2B Content Marketing Tactics, October 2012 [CHART]

By David Erickson | November 16, 2012

Good old face-to-face contact still does the trick, with two-thirds of respondents rating in-person events as either effective or very effective.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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