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Posts Tagged ‘Research Marketing’

Top Content Needs For IT Decision-Makers By Purchase Stage, January 2015 [TABLE]

By David Erickson | January 6, 2015

IT decision-makers tend to rely on news articles and product demos early on in the purchase process, turning to product testing and reviews during the vendor evaluation and selection stage, and ROI and other assessment tools to sell internally and authorize the purchase.

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Most Effective B2B Content Marketing Tactics, October 2014 [CHART]

By David Erickson | November 18, 2014

86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.

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B2B Content Marketing By Tactic [CHART]

By David Erickson | November 8, 2013

Compared to last year, the average number of tactics used has risen from 12 to 13.

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B2B Content Marketing [INFOGRAPHIC]

By David Erickson | November 6, 2013

This infographic from LinkedIn illustrate’s B2B content marketing efforts.

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Most Effective B2B Content Marketing Tactics, October 2012 [CHART]

By David Erickson | November 16, 2012

Good old face-to-face contact still does the trick, with two-thirds of respondents rating in-person events as either effective or very effective.

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Lead Generation Content Funnel [ILLUSTRATION]

By David Erickson | July 13, 2012

A graphic illustrating the type of content that is most effective as prospects become sales-ready leads.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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