Research Marketing Archives - e-Strategy Trends

IT decision-makers tend to rely on news articles and product demos early on in the purchase process, turning to product testing and reviews during the vendor evaluation and selection stage, and ROI and other assessment tools to sell internally and authorize the purchase.

86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.

Compared to last year, the average number of tactics used has risen from 12 to 13.

This infographic from LinkedIn illustrate’s B2B content marketing efforts.

Good old face-to-face contact still does the trick, with two-thirds of respondents rating in-person events as either effective or very effective.

A graphic illustrating the type of content that is most effective as prospects become sales-ready leads.