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Posts Tagged ‘Report’

State Of Personalization 2020 Report

By David Erickson | August 12, 2020 | 0
Chart: Personalized Experiences

Nearly half of consumers said personalized experiences on the websites they visit are important and less than a third thought they had a positive effect on their brand perception.

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Adobe Consumer Email Survey

By David Erickson | August 27, 2018
Adobe 2018 Consumer Email Survey

Adobe Campaign released findings from its fourth annual consumer email survey, focused on consumers’ habits and behavior related to communications, including personal and work email. The report surveyed more than 1,000 white-collar workers in the United States who own a smartphone.

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Audio Media Consumption Behavior [WEBINAR]

By David Erickson | March 21, 2016

Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.

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The Demise Of The American Middle Class [REPORT]

By David Erickson | December 12, 2015

A new report from Pew Research details the demise of the American middle class.

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Top Brand Instagram Adoption [STUDY]

By David Erickson | February 28, 2013

With 90 million monthly active users, 40 million photos per day, and 8,500 likes per second, Instagram has now managed to attract 59% of the world’s top brands.

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Two-Thirds Find Mobile Ads Annoying, Forrester Study Finds [REPORT]

By David Erickson | December 6, 2012

Two-thirds of consumers found mobile ads annoying, higher than the percentage of respondents who said they are annoyed by TV and web-based advertising.

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Visual Communications: Brand Adoption Of Pinterest & Instagram [REPORT]

By David Erickson | August 13, 2012

Of the top 100 brands, 40% are now on Instagram. The largest social sites that brands adopt are Facebeook & Twitter with 98% and 94% adoption respectively. Google+ is third, with 64% of brands participating.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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