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Posts Tagged ‘Referral Marketing’

Information Sources For Making B2B Software Purchase Decisions [CHART]

By David Erickson | February 1, 2017
Chart: Information Sources For Business Software Purchase Decisions

Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.

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Effective B2B Sales Content Types [CHART]

By David Erickson | December 30, 2016
Chart: Effective B2B Sales Content Types

48.6% of executives surveyed say that the quantity of content provided to salespeople meets or exceeds expectations.

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Online Tactics That Drive Customer Acquisition vs Retention [TABLE]

By David Erickson | October 14, 2016
Tactics That Drive Customer Acquisition vs Retention

81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.

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B2B Roles Responsible For Referrals

By David Erickson | March 10, 2016

Only 3 in 10 B2B professionals surveyed have a formalized referral program in place.

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Top-Converting B2B Lead Acquisition Channels, August 2015 [CHART]

By David Erickson | August 10, 2015

Word-of-mouth works in B2C marketing and it sustains its power in the B2B world too

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B2B Opportunity-To-Deal Conversion Rates By Channel, October 2014 [CHART]

By David Erickson | February 10, 2015

Customer and employee referrals ruled when it came to this part of the pipeline, as 14.7% of referral leads that converted to opportunities resulted in a sale.

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B2B Lead Conversion Rates By Channel, October 2014 [CHART]

By David Erickson | February 10, 2015

3.63% of B2B leads generated from customer and employee referrals resulted in a sale.

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B2B Cost-Per-Lead By Channel, October 2014 [CHART]

By David Erickson | December 14, 2014

Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.

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Marketing Agencies’ Most Effective New Business Tools, August 2014 [CHART]

By David Erickson | September 19, 2014

Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).

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B2B Marketers' Most Effective Lead Generation Tactics, August 2014 [CHART]

By David Erickson | September 19, 2014 | 1

Email remains the most popular lead generation channel with 87% of survey respondents planning its use this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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