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Posts Tagged ‘Recommendations’

Most Effective Recommendation Engine Tactics

By David Erickson | August 6, 2020 | 0
Chart: Most Effective Recommendation Engine Tactics

Marketers are well aware of the many benefits to be found in the personalization of digital experiences, but consumers don’t necessarily share the same enthusiasm for personalization.

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Effect Of Consumer Trust In Businesses [CHART]

By David Erickson | May 25, 2016

Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months.

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Consumer Attitudes Toward Personalized Shopping Experiences, January 2014 [TABLE]

By David Erickson | January 22, 2014

1 in 5 consumers say they have encountered personalized offers and promotions in-store, while 27% have seen them online.

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Top Purchase Influencers By Category & Generation, January 2014 [TABLE]

By David Erickson | January 16, 2014

Millennials appear to be more influenced by word-of-mouth than Baby Boomers, while the latter are more reliant on advertising than the younger generation.

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Online Shoppers & Emails Featuring Relevant Product Recommendations, January 2014 [TABLE]

By David Erickson | January 15, 2014

Online shoppers who have opted in to receive promotional emails from retailers not only welcome relevant product recommendations in the messaging they receive, but would also be prepared to share personal preferences in order to receive those personalized recommendations.

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Top Influences Over Holiday Shopping, January 2014 [CHART]

By David Erickson | January 10, 2014

48% said online ratings and reviews frequently or always influenced their online purchases, and 37% said the same about their in-store purchases.

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Channels Use To Recommend Products & Services, October 2013 [CHART]

By David Erickson | October 17, 2013

Among consumers who sometimes or always recommend brands to others, sharing information face-to-face (80%) remains by far the most popular method of doing so, far ahead of email (51%) and social networks (39%).

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Transformation Of B2B Commerce, September 2013 [CHART]

By David Erickson | October 4, 2013

B2B commerce is shifting offline to online and self-service, say 57% of B2B vendors from the US and Europe.

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Brand Discovery Among Social Media Brand Fans, September 2013 [CHART]

By David Erickson | October 4, 2013

Among social networkers who engage with brands on social media, 41% say they typically discover or find out about new products, brands or services by seeing ads on social networks.

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Mobile Behavior Absent A Call Button In Search Results, September 2013 [CHART]

By David Erickson | October 2, 2013

7 in 10 smart phone users in the US claim to have used click-to-call to connect with a business directly from the search engine results page.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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