Recommendation Engines Archives - e-Strategy Trends

How Shopping Apps Can Improve, October 2014 [CHART]

By David Erickson | November 30, 2014

44% of mobile device owners cited unique savings or discounts as the top way shopping apps could improve.

Marketers' Use Of Personalization/Targeting Technology, May 2014 [TABLE]

By David Erickson | September 26, 2014

Web analytics and email marketing were the most-used targeting tools.

Consumer Comfort With Data Practices [CHART]

By David Erickson | July 25, 2012

Consumers who are aware of Facebook’s use of their profile information and posts to target ads towards them aren’t very accepting of this practice.