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Posts Tagged ‘Real-Time Marketing’

Marketers' Attitudes Toward AI [INFOGRAPHIC]

By David Erickson | February 10, 2018
Infographic: Marketers' Attitudes Toward Artificial Intelligence

Almost half (47 percent) of marketers consider AI to be overhyped, far more than other industry buzzwords, while 43 percent of marketers believe vendors overpromise and underdeliver when it comes to AI.

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B2B Digital Marketing Priorities [CHART]

By David Erickson | June 29, 2017
Chart: B2B Digital Marketing Priorities

Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.

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Top Content Personalization Tactics [CHART]

By David Erickson | May 26, 2016

Email and social media are the only touch points through which a majority are able to deliver personalized content.

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Why Marketers Use Real-Time Marketing Tactics, March 2015 [CHART]

By David Erickson | June 18, 2015

Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.

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Trends That Will Affect Marketers By 2020, February 2015 [CHART]

By David Erickson | February 4, 2015

Business owners will increasingly treat marketing as a revenue driver in the next 3-5 years.

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Priorities For Improving Email Marketing ROI In 2015 [CHART]

By David Erickson | January 10, 2015

Improving segmenting and targeting was the No. 2 priority for improving email marketing ROI in 2015.

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Online Leaders & Followers, August 2014 [TABLE]

By David Erickson | September 19, 2014

96% of executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital,

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Marketers Give Themselves Customer-Centricity Ratings, August 2014 [CHART]

By David Erickson | August 20, 2014

Close to 6 in 10 global marketers report that their organizations personalize messaging based on understanding of individuals.

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CMOs Attitudes Toward Collaboration With CIOs, July 2014 [CHART]

By David Erickson | August 8, 2014

83% of IT executives feel a need to align and interact with marketing (up from 77% in 2012) and 69% of marketing executives feel the same way about IT (up from 56% in 2012).

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Top Benefits Of Online Tune-In Advertising, June 2014 [CHART]

By David Erickson | August 3, 2014

The top benefit of digital tune-in advertising was being able to reach viewers on their mobile phones and tablets, cited by 77% of US broadcasters and syndicators.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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