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Posts Tagged ‘Radio’

Radio Listeners' Habits By Generation & Ethnicity [CHART]

By David Erickson | June 27, 2016

With 93% of US adults listening to radio on a weekly basis, radio is the leading reach platform.

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How People Research Political Candidates [CHART]

By David Erickson | June 3, 2016

TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.

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Americans' Weekly Media Consumption By Race/Ethnicity [TABLE]

By David Erickson | May 9, 2016

Americans’ Weekly Media Consumption By Race/Ethnicity [TABLE]Black adults watch almost three times more TV on a weekly basis than Asian-American adults.

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US Mothers' Media Consumption, 2010-2015 [CHART]

By David Erickson | May 6, 2016

More than nine in 10 mothers with children under 18 in the household are internet users.

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Audio Media Consumption Behavior [WEBINAR]

By David Erickson | March 21, 2016

Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.

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Traditional Media Consumption By Generation [CHART]

By David Erickson | February 19, 2016

Among online US adults, Baby Boomers spend almost twice as much time on a daily basis with TV, radio and print as do Millennials.

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Average Internet Radio Ad Load Time, Q3 2015 [CHART]

By David Erickson | February 16, 2016

Internet radio listeners spent about 14 minutes on average listening to music before hearing their first ad during Q3 2015.

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Technology Adoption, 1900-2010 [CHART]

By David Erickson | December 23, 2015

People in the U.S. today are adopting new technologies, including tablets and smartphones, at the swiftest pace we’ve seen since the advent of the television.

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Radio's Reach Among Hispanics & African Americans, March 2015 [CHART]

By David Erickson | October 22, 2015

More than 9 in 10 Hispanics (93%) and African-Americans (90.8%) ages 12 and older listened to the radio at least once during an average week between the hours of 6 AM and midnight.

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Americans' Trust In Mass Media, 2001-2015 [CHART]

By David Erickson | October 13, 2015

Trust in the mass media remains at a record low among Americans.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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