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Posts Tagged ‘Quantifiable Me’

Why People Use Mobile Health Apps [CHART]

By David Erickson | July 18, 2016

Some 71% of US consumers would be willing to use a mobile app to manage their health.

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Wearable User Penetration By Age, 2014-2019 [TABLE]

By David Erickson | January 11, 2016

Wearables are currently most popular among US adults between 25 and 44, who are the most involved in the movement toward data and fitness tracking.

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Consumer Interest In New Online Tools & Services, March 2015 [CHART]

By David Erickson | April 15, 2015

Consumers are more likely to be using digital devices and apps that track their own habits and activities than those that track data from things they own.

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Primary Reason People Use Mobile Health & Fitness Apps, March 2014 [CHART]

By David Erickson | May 8, 2014

Goal tracking was the No. 1 reason for accessing mobile health and fitness apps, cited by three in 10 internet users who used or planned to use them.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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