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Posts Tagged ‘QR Codes’

The Mobile Consumer [INFOGRAPHIC]

By David Erickson | June 13, 2014

This infographic from vouchercloud illustrates the many facets of the mobile consumer.

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Barcode Scanning By Age, Q1 2012 – Q1 2014 [CHART]

By David Erickson | June 9, 2014

The age distribution of mobile barcode scanners continues to trend away from younger groups: 59% of scanners were younger than 35 in Q1 2012, whereas in Q1 2014 just 37% were.

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Top Mobile Marketing Metrics, May 2014 [CHART]

By David Erickson | May 27, 2014

While only 31% of marketers and agencies ran campaigns or promotions directed at mobile users last year, a slight majority 52% plan to run campaigns specific to mobile users this year.

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Black LGBT Online Activities, March 2014 [CHART]

By David Erickson | May 22, 2014

Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.

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Use Of Mobile Tools For CPG Shopping, 2012 & 2013 [TABLE]

By David Erickson | May 5, 2014

Mobile shopping apps were the most helpful, used by 27% and cited by 40% as useful for CPG shopping.

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How Online Channels Influence Shopping, Q2 2013 [TABLE]

By David Erickson | February 11, 2014

Product reviews were the leading digital tool that influenced US internet users to shop at a specific retailer (39%).

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Digital Shopping Tools That Most Influence Their Users, December 2013 [TABLE]

By David Erickson | December 31, 2013

At least 8 in 10 respondents are aware of traditional tools such as retailer websites (86%), search engines (84%), and printable coupons (81%), with newer tools such as mobile coupons (59%), shopping apps (54%) coming on strong.

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How Companies Integrate On- & Off-Line Customer Experiences, April 2013 [TABLE]

By David Erickson | December 24, 2013

Retailers are lagging in bridging online and offline customer experiences.

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Primary Mobile Channels Retailers Will Use For Holiday Marketing, 2012 & 2013 [CHART]

By David Erickson | December 9, 2013

Retailers’ primary mobile efforts this year will focus around the comparatively unsexy channels of text messaging and mobile coupons.

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Barcode Scanners By Age, Q3 2011 vs. Q3 2013 [CHART]

By David Erickson | October 30, 2013

During Q3, 34% of mobile barcode scanners were in the 45-54 (19%) or 55+ (15%) age groups.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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