QR Codes Archives - Page 2 of 8

This infographic from vouchercloud illustrates the many facets of the mobile consumer.

The age distribution of mobile barcode scanners continues to trend away from younger groups: 59% of scanners were younger than 35 in Q1 2012, whereas in Q1 2014 just 37% were.

While only 31% of marketers and agencies ran campaigns or promotions directed at mobile users last year, a slight majority 52% plan to run campaigns specific to mobile users this year.

Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.

Mobile shopping apps were the most helpful, used by 27% and cited by 40% as useful for CPG shopping.

Product reviews were the leading digital tool that influenced US internet users to shop at a specific retailer (39%).

At least 8 in 10 respondents are aware of traditional tools such as retailer websites (86%), search engines (84%), and printable coupons (81%), with newer tools such as mobile coupons (59%), shopping apps (54%) coming on strong.