Posts Tagged ‘Purchase Path’
Top Content Needs For IT Decision-Makers By Purchase Stage, January 2015 [TABLE]
IT decision-makers tend to rely on news articles and product demos early on in the purchase process, turning to product testing and reviews during the vendor evaluation and selection stage, and ROI and other assessment tools to sell internally and authorize the purchase.
Read MoreAmazon's Position In Consumer Electronics Purchase Path, June 2013 [CHART]
When consumers visited a retail site online, 1 in 3 went to Amazon.
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