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Posts Tagged ‘Purchase Path’

Top Content Needs For IT Decision-Makers By Purchase Stage, January 2015 [TABLE]

By David Erickson | January 6, 2015

IT decision-makers tend to rely on news articles and product demos early on in the purchase process, turning to product testing and reviews during the vendor evaluation and selection stage, and ROI and other assessment tools to sell internally and authorize the purchase.

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Amazon's Position In Consumer Electronics Purchase Path, June 2013 [CHART]

By David Erickson | June 13, 2013

When consumers visited a retail site online, 1 in 3 went to Amazon.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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