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Posts Tagged ‘Publishing’

Subscription Business Churn Rates By Industry [CHART]

By David Erickson | November 1, 2019
Chart: Subscription Business Churn Rates By Industry

While customers are subscribing to services that provide anything from software, physical products, entertainment to continuing education, they also don’t always stick with those subscriptions.

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How News Publishers Use Artificial Intelligence [CHART]

By David Erickson | May 10, 2018
Chart: How News Publishers Use AI

A number of publishers first focused on automating the writing process, with bots creating stories based on structured data such as box scores and financial reports.

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Share Of Email Clicks By Industry & Device

By David Erickson | February 24, 2016

Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.

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Chief Digital Officers By Industry, 2014 [CHART]

By David Erickson | August 14, 2015

CDOs were most common in the advertising industry, which accounted for 36% of the total last year. The media, publishing, nonprofit and retail sectors rounded out the top five.

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Benchmarks: Global Email Inbox Placement Rates By Industry, September 2014 [CHART]

By David Erickson | October 31, 2014

Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.

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Email Subscriber Activity By Industry, Q2 2014 [CHART]

By David Erickson | September 10, 2014

Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers were active, the lowest proportion of the industries studied.

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Email Click-to-Open Rates By Industry & Device, Q2 2014 [CHART]

By David Erickson | September 9, 2014

Mobile devices accounted for 64.5% of all email opens during the second quarter of this year.

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Email Click-To-Open Rates By Industry & Device, Q3 2013 [CHART]

By David Erickson | November 28, 2013

Mobile accounted for a majority 52% of email opens in Q3, up from 49% in Q2.

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Marketing Email Click-To-Open Rates By Industry & Platform, Q2 2013 [TABLE]

By David Erickson | September 17, 2013

While readers clicked on 23% of emails opened on desktop in Q2 2013 in the US, only 11% did so for emails on mobile.

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Global Facebook Advertising Performance Metrics By Industry, March 2013 [TABLE]

By David Erickson | June 28, 2013

For overall Facebook ads served by industry, sports cost by far and away the most, at a CPM of $9.08.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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