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Posts Tagged ‘Public Relations Agencies’

Ad/PR Agency Selection Criteria, March 2013 [CHART]

By David Erickson | March 6, 2013

Marketers rank strategic insights as their most important criterion when reviewing new agencies.

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Marketers' Perspective Of Agency Specialization, March 2013 [CHART]

By David Erickson | March 5, 2013

About 3 in 4 marketers think that it’s somewhat (47%) or very (31%) important that the agency they hire specializes in their industry.

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Marketing Agency Attributes Evaluated By Clients, October 2012 [CHART]

By David Erickson | October 25, 2012

Creative excellence ranks further down the list of attributes, behind agency efficiency and effectiveness.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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