Posts Tagged ‘Public Relations Agencies’
Ad/PR Agency Selection Criteria, March 2013 [CHART]
Marketers rank strategic insights as their most important criterion when reviewing new agencies.
Read MoreMarketers' Perspective Of Agency Specialization, March 2013 [CHART]
About 3 in 4 marketers think that it’s somewhat (47%) or very (31%) important that the agency they hire specializes in their industry.
Read MoreMarketing Agency Attributes Evaluated By Clients, October 2012 [CHART]
Creative excellence ranks further down the list of attributes, behind agency efficiency and effectiveness.
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