Public Policy Archives - e-Strategy Trends

Chart: Google Search vs Facebook Article Referral Traffic By Category

Google took the lead over Facebook last year in referrals to media sites. An analysis from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than Facebook for most.

Chart: Social Media Effect On Public Policy

Nearly eight in 10 US internet users believe social media has at least some effect on public policy outcomes such as immigration and trade.