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Posts Tagged ‘Promotions’

Local Advertising & Promotions Spending, 2005-2013 [CHART]

By David Erickson | March 22, 2013

Local businesses spent $169 billion on local promotions last year, roughly 82% more than the $93 billion they spent on local advertising.

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Influence Of Promotions On Back-To-School Shoppers [CHART]

By David Erickson | August 30, 2012

Among back-to-school shoppers who had already begun shopping by August 7, 38.5% said that more than half of their purchases had been influenced by coupons, sales, and/or promotions.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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