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Posts Tagged ‘Project Management’

Most Difficult B2B Marketing Skills To Hire For [CHART]

By David Erickson | April 9, 2019
Chart - Most Difficult B2B Marketing Skills To Hire For

92% of B2B companies are finding it difficult to hire good marketers. But which skills are hardest to find? As it turns out, marketing analytics is the skill set most difficult to fill.

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Content Marketing Challenges [INFOGRAPHIC]

By David Erickson | June 30, 2018
Infographic: Content Marketing Challenges

This infographic from SEMRush highlights the content marketing challenges outlined in a white paper collaboration with the Content Marketing Institute. 

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Top Digital Marketing Skills [CHART]

By David Erickson | August 10, 2017
Chart: Top Digital Marketing Skills, 2017

Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.

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Most In-Demand Analytics Skills [CHART]

By David Erickson | December 14, 2016
Chart: Most In-Demand Analytics Skills

Data analytics is perceived to be the most difficult skill to find when building marketing teams.

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Rise Of Social Business Use In Companies, 2012 [CHART]

By David Erickson | November 12, 2013

Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012.

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Benefits Of Online Collaboration Tools [TABLE]

By David Erickson | June 28, 2012

71% of client-side marketers view a single collaboration system as a differentiator for an agency over its competition, per findings from a Central Desktop survey released in June 2012.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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