Progressive Profiling Archives

Increased 2015 Spending Plans For Email Marketing [CHART]

By David Erickson | January 10, 2015

More than six in 10 marketers said they’d up investments in email marketing.

Marketers Give Themselves Customer-Centricity Ratings, August 2014 [CHART]

By David Erickson | August 20, 2014

Close to 6 in 10 global marketers report that their organizations personalize messaging based on understanding of individuals.

B2B Marketing Databases Completeness, May 2014 [CHART]

By David Erickson | May 15, 2014

Of the more than 61 million records analyzed, only about 1 in 8 contained completed industry, employee and revenue fields, data types that NetProspex reminds are crucial for segmentation and targeting.