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Posts Tagged ‘Programmatic Buying’

Channels US Ad Execs Use For Programmatic Buying, June 2014 [CHART]

By David Erickson | October 14, 2014

Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure.

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Global Change In Programmatic Ad Spending By Channel, 2013 vs 2014 [CHART]

By David Erickson | September 25, 2014

Between January 2014 and April 2014, programmatic video ad spend worldwide on Turn’s platform grew 65% over the same period in 2013.

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Types Of Programmatic Advertising In The Netherlands, February 2014 [CHART]

By David Erickson | July 1, 2014

89% of Netherlands publishers said they were selling between 51% and 100% of their inventory programmatically.

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Senior Ad Execs Who Believe The Industry Has Defined Programmatic Buying, April 2014 [CHART]

By David Erickson | June 23, 2014

Just 12% of US senior ad agency executives said they trusted programmatic buying to properly or accurately execute their ad orders.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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