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Posts Tagged ‘Professional Development’

Most Difficult B2B Marketing Skills To Hire For [CHART]

By David Erickson | April 9, 2019
Chart - Most Difficult B2B Marketing Skills To Hire For

92% of B2B companies are finding it difficult to hire good marketers. But which skills are hardest to find? As it turns out, marketing analytics is the skill set most difficult to fill.

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Marketing Skills [INFOGRAPHIC]

By David Erickson | January 6, 2019
Infographic: Marketing Skills

This infographic from Market Pro illustrates eight skills marketers must have by 2020 to succeed.

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Millennials Eschew Fake Social Accounts [CHART]

By David Erickson | September 5, 2017
Chart: Millennials Fake Social Media Accounts

The vast majority of college grads don’t seem to think their social media accounts could negatively affect their chances of securing a job.

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Employee Benefits Of Employee Advocacy

By David Erickson | February 22, 2016

The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%).

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Top Skills For Responding To Marketing Landscape Disruptions, August 2015 [CHART]

By David Erickson | January 7, 2016

83% of marketers believed that it would be very important to know how to make data-informed decisions to respond to disruptions to their jobs.

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Importance Of Social Network Profiles For Careers, May 2015 [CHART]

By David Erickson | October 7, 2015

54% of Americans said social network profiles would be important to their careers in the next five years.

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Skills Needed To Be A Successful Marketer, June 2013 [CHART]

By David Erickson | June 26, 2013

Respondents indicated that the most necessary skill today is the ability to use data analysis to extract predictive findings from big data.

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Job Satisfaction Among Digital Media Professionals, March 2013 [CHART]

By David Erickson | March 27, 2013

Almost 8 in 10 digital media professionals are at least satisfied with their jobs.

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Effectiveness Of Social Channels Recruiters Use For Placing Candidates, 2011 & 2012 [CHART]

By David Erickson | February 26, 2013

Last year, 93% of recruiters placed a candidate using LinkedIn.

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Channels North American Recruiters Expect To Use More In 2013 [CHART]

By David Erickson | February 26, 2013

82.6% of recruiters said they planned to use LinkedIn more than they did already.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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